ROLLiN’ launches a series of content retracing the important dates in the history of hip-hop
ROLLiN Auto Insurance has teamed up with creative studio Bear Meets Eagle On Fire to create an extensive 16-part miniseries celebrating significant dates in hip hop history called Hip-Hop Holla.
Building on the cultural cachet of the brand’s launch location – which featured a yellow puppet named Larry rapping to Digital Underground’s 90s classic “The Humpty Dance” – “Hip Hop Holla” introduces two new characters to the campaign .
Li’l Deets and Jackpot are hip hop geeks dropping their knowledge of all things hip hop starting August 8, with new episodes posted twice a month on Instagram.
People can also access Lil’ Deets and Jackpot’s “HIP HOP HOLLA” Spotify playlist and in the future get special offers related to the episodes.
“This kicks off a unique timeline of projects for the brand this year,” said Micah Walker, Chief Creative Officer, BMEOF.
“Hip Hop Holla celebrates the love for the genre we’ve tied to the brand, but throughout the year we’ll be remixing and reinventing other aspects of the culture as well.”
Client: ROLLiN’ Insurance / IAG
Agency: Bear Meets Eagle On Fire
Production Company: Revolver
Director: Mike Long
Editor: Lily Davis at The Editors
Post-production: Blockhead VFX
Puppet Makers/ Puppeteers: Makeup Effects Group