Public theater adopts True Tickets contactless mobile ticketing
BOSTON–(COMMERCIAL THREAD) – One of New York City’s most renowned and innovative theaters is now leading the way in technology to enhance guest experience. True Tickets launched its secure, contactless mobile ticketing service for The Public Theater to bring digital ticketing to Free Shakespeare in the Park and other events to ensure a safe return to performances this year. summer.
For the first time, audiences will be able to offer secure digital tickets to their free Shakespeare in the Park program at the Delacorte Theater in Central Park. Now, True Tickets offers secure digital ticketing on site using live QR codes. The public can now offer attendees delivery options that allow them to skip the box office lines at Delacorte.
True Tickets will also help the public honor their health and safety agreements with the City and State of New York, health officials and professional unions. With digital delivery, The Public can encourage physical distancing in their places and help make interactions between customers and staff more effective, and better ensure that every experience is a positive one.
The public is already exploring how to extend their use of the True Tickets service beyond performances to additional programming and events.
âThe public has long been at the forefront of promoting technology to better support our donors and participants,â said Richard Denney, director of public services at The Public. âTrue Tickets gives us the digital tools to adapt to modern commercial ticketing standards. Digital ticketing helps us align with health and safety protocols, improve the customer experience, and provide opportunities to meet new people and develop relationships beyond our current reach.
Using APIs, the True Tickets service quickly integrated with The Public’s existing ticketing platform without having to tear down and replace the venue’s existing infrastructure.
Considered a launching pad for some of Broadway’s most successful shows, from âHairâ to âHamilton,â The Public is one of the premier non-profit theaters in the United States. home in Astor Place, Free Shakespeare in the Park at the Delacorte Theater, the mobile unit touring New York’s five boroughs, Public Forum, Under the Radar, Public Studio, Public Works, Public Shakespeare Initiative and Joe’s Pub.
âFor over 60 years, The Public has been a pioneer and innovator with its programming, its venues and now with its ticketing,â said Matt Zarracina, CEO of True Tickets. âThe adoption of the True Tickets service is the latest example of how The Public is leading the entire performing arts space by finding new ways to deliver exceptional experiences. This relationship expands the growing list of top locations nationwide by leveraging True Tickets to modernize and simplify the guest experience.
Learn more about True Tickets at True-Tickets.com.
About True Tickets
True Tickets is a secure, contactless digital ticketing service that can be tailored to specific venue needs. Whether through its IBM blockchain service designed for aftermarket distribution or its single channel delivery service, True Tickets’ business-to-business solution easily integrates with existing ticketing platforms without replacing existing infrastructure. . The True Tickets service enables venues for art, entertainment and more to better govern how mobile tickets are processed, taking back control of their tickets in the secondary market so they can more effectively manage the experience. of their customers.
ABOUT THE PUBLIC THEATER
THE PUBLIC is the theater of, by and for all. Artist-driven, radically inclusive and fundamentally democratic, The Public continues the work of visionary founder Joe Papp as an engaging civic institution, on and off stage, with some of today’s most important ideas and social issues. ‘hui. Designed over 60 years ago as one of the country’s premier non-profit theaters, The Public has long operated on the premise that theater is a vital cultural force and that art and culture belong to all. Under the direction of Artistic Director Oskar Eustis and Executive Director Patrick Willingham, the wide range of audience programming includes an annual season of new works at his iconic Astor Place home, Free Shakespeare in the Park at the Delacorte Theater in Central Park, the Mobile Unity touring New York’s five boroughs, Public Forum, Under the Radar, Public Studio, Public Works, Public Shakespeare Initiative and Joe’s Pub. Since HAIR’s inception in 1967, The Public has continued to create the canon of American theater and is currently represented on Broadway by Lin-Manuel Miranda’s musical Hamilton and Tony Award-winning Girl From the North Country. Their programs and productions can also be seen regionally across the country and around the world. The public received 59 Tony Awards, 184 Obie Awards, 55 Drama Desk Awards, 58 Lortel Awards, 34 Outer Critic Circle Awards, 13 New York Drama Critics’ Circle Awards, 56 AUDELCO Awards, 6 Antonyo Awards and 6 Pulitzer Prizes. publictheater.org