‘Night at the Fotobox’ promotes IKEA in Shibuya, Japan
Where the kawaii world of arcade photo booths collides with furnishing solutions.
To promote their store opening in Shibuya, IKEA Japan and Wieden+Kennedy Tokyo teamed up to create IKEA’s quirky photo booth, promoted by the brand’s soft toys.
Arcade photo booths combine the standard passport photo machine with an arcade video game. IKEA created a different take on the Kawaii photo experience by giving a photo booth the furnishing treatment allowing users to walk into a PAX cabinet on the 6th floor of IKEA Shibuya and create something unique.
The Fotobox is open to the public as a permanent installation only at IKEA Shibuya. Taking photos in the Fotobox and downloading the final results is free.
The Fotobox is promoted by ‘Night At The Fotobox’, a film that brings IKEA’s range of soft toys to life.
There’s even an instructional video.
Agency: WIEDEN+KENNEDY TOKYO
Creative Director: Max Pilwat
Artistic Director: Shohei Kawada
Editors: Max Cameron, Yuji Takahashi
Designer: Shohei Kawada, Bryant Wutuh
Production Manager: Michelle Brough
Agency Producer: Masataka Odaka, Siyun Kim
Account Team: Jordan Cappadocia, Chelsea Hayashi, Naomi Hirano, Isao Okubo
Communications Planner: Joanna Fukae
Studio Director: Aiwei Ichikawa
Translator: Takuro Kobayashi, Toshiko Iida
PR: Midori Sugama
Videographer/Photographer of the agency: Vinod Vijayasankaran
Agency Editor-in-Chief: Jacob Kim
Managing Director: Yosuke Suzuki
Executive Creative Director: Scott Dungate
Director: Masahito Kobayashi (Dwarf Studios)
Producer: Hiroki Ito (Dwarf Studios)
Production Manager: Momo Hiramatsu (Dwarf Studios)
Production Assistants: Takana Goda (Dwarf Studios) Junko Negishi (Dwarf Studios) Emi Satomura (Dwarf Studios) Naho Aoki (Dwarf Studios)
DOP: Kazumi Takahashi (ellory Inc.)
1st assistant cameraman: Hiroyuki Oka (ellory Inc.) Shinnosuke Suzuki (ellory Inc.)
2nd assistant cameraman: Kento Kurosawa (ellory Inc.)
Puppeteer: Mamika Kawajiri (PUPPET THEATER PUK)
Puppeteer: Saiya Seki (STUDIO NOVA)
Puppeteer Remodeler: Kazuyoshi Matsuyama (STUDIO NOVA)
Assistant puppeteer: Midori Sakamoto (STUDIO NOVA)
Blunderer: Toru Saito
Best Electric Boy: Yasuhiro Yoshida
Best Boy: Kosuke Matsushita, Yusuke Suzuki
Colorist: Ai Hirata (TREE Digital Studio)
Assistant Colorist: Miku Minai (TREE Digital Studio)
Publisher: Makoto Hoashi
Music, sound design, mixing: Masataka Odaka, Yukie Sone
Retoucher: Daiichi Seihan