Creating a Waste-Free World: The Coca-Cola Company Partners with Bill Nye to Demystify Recycling in Striking Animation | Business
ATLANTA–(BUSINESS WIRE)–April 5, 2022–
As science educator Bill Nye always says, “It’s not magic, it’s science!” And now it’s helping show the magic – and science – behind recycling.
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The Coca-Cola Company partners with Bill Nye to demystify recycling. (Photo: BusinessWire)
Today, The Coca-Cola Company is partnering with Bill Nye to unveil a stop motion animated short that illustrates the holistic recycling process. The film breaks down the ins and outs of plastic recycling for viewers to demystify the process, with the ultimate goal of inspiring action.
“As we know, we have to reuse plastic,” says Bill Nye. “That’s why I’m partnering with The Coca-Cola Company to show the science behind the recycling process and how we can continue to tackle the global plastic waste crisis, together.”
Produced for The Coca-Cola Company by Mackinnon & Saunders, the award-winning animators and puppeteers behind Fantastic Mr. Fox, Corpse bride and more, the film features an animated film — and recycled — version of Nye that explains the end-to-end recycling process. As Nye narrates the process in her dynamic and engaging style, the content takes viewers on the circular journey of a plastic bottle, from the moment it is placed in a recycling bin until it returns. on the shelf as a 100% recycled bottle (excluding cap and label).
While approximately 59% of Americans have access to curbside recycling 1, 27% of plastic bottles are currently recycled 2 in the United States. The Coca-Cola Company wants to help change that.
One of the company’s goals as part of its World Without Waste sustainable packaging initiative is to collect and recycle one bottle or can for every product sold by 2030. The company has also committed to making 100% of its packaging recyclable by 2025 and using at least 50% recycled materials in its packaging by 2030. This new film emphasizes that recycling is essential to “closing the loop” – using and by reusing the materials contained in plastic bottles again and again.
“We recognize our responsibility to help solve the global plastic waste crisis and help create a closed-loop economy, but we cannot do it alone,” says Christine Yeager, director of sustainability at The Coca- Cola Company North America. “And who better than Bill Nye to help inspire everyone to understand, think, feel and behave differently about recycling. Yet there is still much to do – which is why we also advocate a well-designed collection policy, infrastructure funding and the creation of greater economic demand for recycled content. But Step One collects and recycles our bottles.
Creatively, the film’s approach was not just to visualize this process, but also reflected the use of recycled materials throughout. Beyond Nye’s recycled puppet, packaging materials from Coca-Cola packaging, including plastic bottles, labels, and cardboard, were incorporated into every aspect of the short. The trees were made by reusing Sprite labels and conveyor belts crafted from recyclable cardboard, creating a film that epitomizes recycling, design and function.
Fans can watch the movie World Without Waste at CokeURL.com/ClosedLoop. Recycling programs vary from community to community. To learn more about recycling programs in your local community, visit How2Recycle.info.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a comprehensive beverage company with products sold in more than 200 countries and territories. The purpose of our company is to refresh the world and make a difference. We sell several billion-dollar brands in several beverage categories around the world. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We are constantly transforming our portfolio, from reducing sugar in our beverages to bringing innovative new products to market. We seek to have a positive impact on the lives of people, communities and the planet through the resupply of water, the recycling of packaging, sustainable sourcing practices and the reduction of carbon emissions throughout our supply chain. value. Together with our bottling partners, we employ over 700,000 people, helping to provide economic opportunity to local communities around the world. Learn more at www.coca-colacompany.com and follow us on TwitterInstagram, Facebook and LinkedIn.
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CONTACT: Bailey Rogers
KEYWORD: UNITED STATES NORTH AMERICA GEORGIA
INDUSTRY KEYWORD: ENVIRONMENT PACKAGING ENTERTAINMENT CHEMICALS/PLASTICS MANUFACTURING GENERAL ENTERTAINMENT CELEBRITY FOOD/BEVERAGE RETAIL
SOURCE: The Coca-Cola Company
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PUBLISHED: 05/04/2022 09:05 / DISK: 05/04/2022 09:06