A medieval Italian castle that became a TikTok star
âI have always liked living here; I have always felt very lucky to live here, âsaid Ludovica Sannazzaro.
Correspondent Seth Doane asked, “Did it work out that you lived in a castle?”
“Not at first, if I am to be honest!”
“My house is my castle“isn’t just a figure of speech for Ludovica. When asked when it started to feel special, she said,” When I started taking my friends here and they were like: ‘ Do you know where you live? Do you really realize it? ‘”
His family has owned this place in the Italian region of Piedmont for 28 good generations. COVID forced (if we can put it that way) this 19-year-old girl to return to her Italian castle after her performing arts school in Los Angeles changed courses online.
Now she faces problems like the rest of us: “Wi-Fi. Sometimes it works perfectly, but sometimes it just doesn’t.”
“If you put the Wi-Fi on this side of the castle, it might not reach the other side?” Doane asked.
“Exactly – that’s the problem.”
Perched just outside their 12th-century castle, above the family dogs in what was once a moat, it’s clear Ludovica appreciates the absurdity of it all. So that led her a few months ago to grasp the natural fascination with this place – and to use her free time. She started chronicling life on TiKTok. Its account, The castle diary, quickly gathered hundreds of thousands of followers and millions of views.
With their family church and dungeon, not to mention the countless bedrooms and living rooms, there is a real variety of settings. His most popular music videos – including this one with over eight million views – reveal the not-so-glamorous side of life.
â¦ Reminding us that behind every royal fantasy lies reality: imagine adding âclean the ballroomâ to your to-do list.
Plus, she says there’s quite a bit of time to look for yourself. âAfter spending two hours trying to find people, you spend another two hours trying to find your phone,â Ludovica said.
There are bigger issues, and that’s how this idea started. Years ago, the family turned this chateau into a bed and breakfast, which was great, until COVID, when bookings ceased – a success for the company.
“This year has been a big problem,” said Ludovica’s father, Count Giuseppe Sannazzaro.
The history buff quit his job in finance to lose money in the passionate plan to bring this castle – and its history – back to life: âThe first thing people say is, ‘Ahh, you are the owner of the castle? How lucky are you! “Are you sure? You want to change? Come here a month, and you will change your mind about life in a castle!”
There are cracks here and there, and a high heating bill. Ludovica’s TikTok success, they say, was a much-needed boost to bookings. It also revealed another side of the count: “I have to say, there is also a bit of drama in me!” he said.
In addition to making cameos, he suggests historical stories. But Ludovica’s main co-star is her friend Lorenzo Rho, who convinced her to create this account.
The art and tools of today are a stark contrast in this medieval place. But, as through the centuries, audiences can be just as difficult to please. So they spend hours editing and tweaking.
And in particular, there is no script for Act II yet. What happens to the videos in The Castle Diary when Ludovica returns to the United States for school?
Doane asked, “Maybe your dad can take over?”
“No – he’s in too many videos already!” she laughed. “Every day like, ‘My God, are we going to shoot something today? What should I wear? I’ve got so many ideas!’ I’m like, ‘Okay, daddy, don’t worry, leave it. I just wake up now because I just got out of bed. ‘ “
It seems like conversations, just like some of life’s challenges, aren’t that different … just because home is a castle.
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Story produced by Sabina Castelfranco and Aria Shavelson. Publisher: Emanuele Secci.